10 spots only for now

You’re too close to your business to see it like a potential client does.

I’ll take a fresh look at your website + Instagram and send you a personalised video showing you what’s working, what could be clearer or missing, and the changes I’d prioritise.

Free for established hands-on service businesses.

Request your Fresh Eyes Audit

You know your business but your future clients don’t… yet.

When you’re the person running the business, doing the work, writing the website, choosing the photos AND trying to keep Instagram alive, it gets really bloody hard to look at any of it objectively.

You know what you meant when you wrote that headline.

You know why your service is different.

You know how much thought goes into the work.

You know what it’s actually like to be one of your clients.

But someone landing on your website or Instagram for the first time has none of that context.

And when you’re this deep inside your own business, it can be hard to work out:

  • what’s actually clear and what only makes sense because you already know the business
  • whether your website + Instagram still reflect where the business is now
  • what information a potential client might be looking for but not finding
  • whether your photos + video are actually helping people understand what you do
  • what you should change first instead of adding another 47 things to your marketing list

Sometimes you just need someone outside of it to have a proper look.

I know the feeling.

I created Fresh Eyes because I’ve wanted this exact thing for my own business.

Not another giant marketing checklist.

Not another AI tool giving my homepage a score.

Not another list of things I should be doing.

I just wanted someone who understands business, marketing and content to look through my stuff and say:

“This is what I see. This bit is working. This bit is confusing. And if it were mine, this is what I’d change first.”

Not everyone happens to have that person sitting next to them.

So I thought I could be that person for you.

– Tahlia, Half Glass Studios

Request your Fresh Eyes Audit

Meet the Fresh Eyes Audit

Fresh Eyes is a free personalised review of your website + Instagram for hands-on service businesses that want a better idea of how their business actually comes across online.

I’ll personally go through both like someone discovering your business for the first time.

I’m looking at things like:

  • Can I quickly understand what you do?
  • Is it obvious who you do it for?
  • Can I see what actually working with you looks like?
  • Is there enough there to trust you?
  • Are your services easy to understand?
  • Are your photos + video actually helping tell the story?
  • Does your online presence reflect the business you’ve built now?
  • Is it obvious what someone should do next if they want to work with you?

Then I’ll record a personalised video walking you through what I noticed and the changes I’d prioritise.

Yes please, give me fresh eyes

This is NOT an AI-generated website audit.

I’m not putting your URL into an AI tool and sending you whatever it spits back out.

I’m not working from a generic 76-point checklist.

And you’re not getting the exact same advice as every other business with your name dropped into it.

I actually sit down and look through your business myself.

The recommendations are my thoughts based on what I can see, what you’re trying to communicate and what I think would make the biggest difference.

You don’t need another list of things to do.

You need to know which things actually matter.

After your Fresh Eyes Audit, you should have a clearer idea of:

What’s already working

So you don’t waste time rebuilding things that aren’t actually the problem.

What isn’t coming across

The things you know about your business that someone on the outside may not be seeing.

What’s missing

Information, proof, photos, video or context that would make it easier to understand what you do and what working with you is actually like.

What I’d fix first

Because “improve your marketing” is not a particularly useful action item.

The goal is for someone to binge your website and socials and already have a pretty decent idea of whether they want to work with you.

That makes for a much nicer enquiry than having to explain your entire business from scratch every time.

Hey, I’m Tahlia.

I’m the photographer behind Half Glass Studios.

I work with hands-on service businesses to create photos + video that help potential clients understand what you do, how you do it and what working with you is actually like.

And because the photos are only one part of that, I spend a LOT of time looking at how businesses actually use them.

  • Websites.
  • Instagram.
  • Service pages.
  • About pages.
  • Pinned posts.
  • Testimonials.

Fresh Eyes lets me use that perspective before you spend money changing things just for the sake of changing them.

Because I’m not interested in telling every business they need a giant rebrand or a brand shoot.

I want to work out what’s actually missing first.

How Fresh Eyes works

Captured While You Work sessions are $497 and include a 2-hour shoot, edited photos and social-ready video clips.

Send me your stuff

Fill in the short form with your website, Instagram

Request my free audit

I go snooping

I’ll go through your website + Instagram myself and look at the business from the perspective of someone who doesn’t already know everything you know.

Your Fresh Eyes video lands in your inbox

Within 7 days, I’ll send you a personalised video talking through what I noticed, what I’d keep, what I think could be stronger and where I’d start.


This Isn’t For Everyone, And That’s Fine

Fresh Eyes is probably for you if…

  • You run a hands-on service business where the work, process, experience or people are a big part of what clients are actually buying.
  • You already have a website + business Instagram.
  • Your business has grown or changed and you’re not sure your online presence has kept up.
  • You know something could be better, but you’re so close to it that you can’t really tell what anymore.
  • You want practical feedback you can actually use rather than another generic marketing checklist.
  • You’re open to someone telling you what they genuinely see from the outside.

You’re probably not a fit if:

  • You don’t have a website AND Instagram for me to look at yet.
  • You’re looking for a technical SEO, paid ads or full website performance audit.
  • You want a complete brand strategy or marketing plan created for free.
  • You run a business where the service is almost entirely online and there isn’t really a hands-on process, experience or physical work to show.
  • You’re business is less than a year old

The questions people usually have

Yes.

I’m offering these because I genuinely think an outside perspective is useful, and it gives me a chance to get to know more businesses that care about how they’re showing up online.

If I spot something I can help you with through Half Glass Studios, I’ll tell you.

But you aren’t committing to a shoot by requesting an audit.

Your website + business Instagram.

I’ll look at the overall experience rather than doing a technical audit.

That means things like messaging, services, trust, your photos + video, how well you’re showing the actual business and how easy it is for someone to understand what to do next.

I don’t promise a specific length because every business is different.

I’ll make it as long as it needs to be to properly talk you through the useful stuff I notice without turning it into a three-hour documentary about your homepage.

I’ll email your personalised video within 7 days of your request.

Nope.

That would kind of defeat the entire point.

I’ll personally look through your website + Instagram and record the feedback myself.

No.

On the request form, you’ll have the option to separately choose whether you want to receive occasional marketing emails from Half Glass.

Requesting an audit does not automatically opt you into ongoing marketing.

Most everyday business use is fine.

Website, socials, brochures, directories, email, case studies and organic marketing.

Crop them into weird Canva shapes if you want.

I’ll survive.

If you want to use the content in paid advertising with more than $500 in ad spend, get written permission from me first.

Standard delivery is within 2 weeks.

VIP Rush Delivery may be available for an additional fee.

If you’ve got a launch or deadline, ask. If I can make it happen, I’ll let you know the turnaround and cost.

Ready for someone else to look at it for once?

You already know your business inside out.

Let me look at it like someone who doesn’t.

I’ll go through your website + Instagram and tell you what I see, where I think things could be clearer and what I’d actually prioritise changing.

Request your Fresh Eyes Audit

10 spots only for now